Metadata Elements - Robots META Tag
The Robots META Tag is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services.
Examples of the Robots META Tag
The content="robots-terms" is a comma separated list used in the Robots META Tag that may contain one or more of the following keywords without regard to case: noindex, nofollow, all, index and follow.
noindex
Page may not be indexed by a search service.
nofollow
Robots are not to follow links from this page.
Admin Note: The robots directives of index, follow or all are not required as it is the default behavior of indexing spiders.
index
Robots are welcome to include this page in search services.
follow
Robots are welcome to follow links from this page to find other pages.
If this meta tag is missing, or if there is no content, or the robot terms are not specified, then the robot terms will be assumed to be "index, follow" (e.g. "all"). If the keyword all is found in the robots terms list it overrides all other values. That is, a robots terms that is "nofollow, all, noindex, nofollow", would effectively be "all".
If the robots terms contains contradictory information (e.g. "follow, nofollow, follow") then the robot is free to do whatever it wishes with regard to the behavior being addressed (in this case the follow behavior).
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Common Usage for the Robots META Tag
The Robots META Tag is used for excluding content. We've included three (03) examples below of using the robots meta tag correctly to exclude information from search engine indexes and services.
1. A robots term of noindex allows the links on that page to be followed, even though the page is not to be indexed.
2. A robots term of nofollow allows the page to be indexed, but no links from the page are followed.
3. A robots terms of noindex, nofollow neither the page or the links on that page will be followed or indexed.
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Robots META Tag Quick Reference
Terms Googlebot Slurp MSNBot Teoma
NoIndex Yes
Yes
Yes
Yes
NoFollow Yes
Yes
Yes
Yes
NoArchive Yes
Yes
Yes
Yes
NoSnippet Yes
No No No
NoODP Yes
Yes
Yes
No
NoYDIR No Yes
No No
NoImageIndex Yes
No No No
NoTranslate Yes
No No No
Unavailable_After Yes
No No No
More Information about the Robots META Tag
• The NoArchive Initiative - Robots META Tag
http://NoArchive.net/meta/
• jane and robot - Managing Robots Access To Your Website by Vanessa Fox
http://janeandrobot.com/post/Managing-Robots-Access-To-Your-Website.aspx
________________________________________
Author: Found no author meta tag.
If I told you that I just found a couple of search results where the person's name being searched was only mentioned in an author meta tag. what would you say?
Ya, I couldn't believe it either but the proof is in the pudding as they say. I've been using that author meta tag.for as long as I can remember. If you wish to pass WAI-A Validation, the author meta tag.is mandatory.
Do you use it?
This tag is not really required but helps for your (company) name recognition.
Site Content
The tutorials below cover how visitors read content on the Web and how to write effectively for the Web. See also below for specific topics: Writing 'About Us' Content for the Web and Writing Headlines and Titles for the Web.
Related within Web Site Resources:
• Internet Marketing Marketing Copy, Content for Online Marketing: Tutorials, Articles
• Search Engine Optimization (SEO), Marketing (SEM) Content, Keyword, Keyphrase Optimization and Writing for Search Engines
• Creating Effective Landing Pages
Topics covered: What is a landing page? A different view on landing pages; Landing pages - the two schools of thought; The basics of developing landing pages; Call to action; Short statements; Length of pages; Ask and answer questions; Logical sequence; White space, headings and colors; Provide a bonus; Use of images; Use of testimonials; Fast load times; PPC driven landing pages; Stuck for ideas? Search engine considerations; Testing your landing pages; Related learning resources.
• Difference Between Paper and Online Presentation
Nine-part article at Sun Microsystems. Although dated 1999, it's just as valid today. Excellent. technical editor; and Jonathan Fox, editor-in-chief, www.sun.com.]
• How Little Do Users Read?
Discusses research showing visitors read about 20% of text on a webpage, and at most 28%; scanning text; eye-tracking studies; real-life reading behavior, more. Great insight and points made
• How Users Read on the Web
Jakob Nielsen's insightful article about the unique ways people read on the web versus print. Although dated 1997, it's just as valid today. This is another must read article. [Article dated 10/1997 by Jakob Nielsen, useit.com.]
• Killer Web Content
You can read the first chapter online from Gerry McGovern's latest book on writing great content for Web sites. Topics include:
o Introduction
o Web content finally comes of age
o But the Web is full of filler
o The essence of web success
o Make your content stand out in the crowd
o Focus on the task
o From getting attention to giving attention
o The customer is still king
o Who this book is for
• Sun Microsystems - Writing for the Web
Sun Microsystems' section with numerous articles on writing for the web, developing content, navigation, design, scannability, and more. Important source. [Articles via Sun Microsystems.]
• Treat Online 'Guests' with Respect
Insightful article with 8 helpful tips to keep in mind so that you treat your website visitors with respect. Tips cover spam, approach, style, pop-ups, deceitful ads, moving or flashing content, slow-loading pages, automated sound. “It's time to start thinking of visitors as online guests. It's a simple 'mind shift' that might get companies to better recognize how their websites communicate with those they intend to serve.
• Writing Style for Print vs. Web
Headlines for the Web vs. print, including the importance of keywords for search engines, narrative vs. actionable content, and more. Great insight and points made.
• Writing Web Copy That's Easy to Scan
Terrific insight on how people scan pages at Web sites and how to write great copy that works well for people scanning. Topics:
o Create Visual Hierarchy - color, contrast, size, and relative placement;
o Make it Easy on the Eyes - appropriate fonts for reading on Web sites;
o Intro. Body. Conclusion. Repeat. - the importance of going back to the basics with how to create your article, tutorial, or other content for your Web site;
o Headlines can Build Interest - how to write headlines to gain interest;
o Practice Makes Perfect - the importance of practicing your writing to improve your skills.
Monday, September 28, 2009
Robots:Found no robots Meta tag.
Posted by seodeveloper at 8:18 PM
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