Off-Page Optimization

When you heard/read Off-Page Optimization, the word that pops-up on your mind is 'LINK'.. Off-Page Optimization is a process of optimizing outside from your site.. It actually deals with building links.. All of the strategies that gives you back links fall under this category. Here are some of those strategies:

- article submissions
- blog commenting
- classified ads
- directory submissions
- forum posting
- link exchange
- press release
- online groups
- social media and networking
- social bookmarking
Q:-Inbound Links: What is the value of my inbound links?
Inbound Link Quality Flowchart
Ok, this is the reason why I posted this article so late today; I just was so busy designing this flowchart:

Click the picture to view the high resolution version for printing or downloading.
By following this flowchart you’ll be able to tell yourself what is the quality of the link you are building and whether or not it’s worth it!
Inbound links categorization
In order to help you, we can classify inbound links by their authority value as follows:
No Authority Backlinks
Those are absolutely useless so don’t even think about it, 100% pure waste of time:
• Comment Spam.
• Guest Book.
• Link Farm.
Low Authority Backlinks
Those are the links most of the people work on building every day, those are very low worth links and are barely worth 5% of the value of a good link:
• Directories
• Comments on DoFollow Blogs
• Forum Signature
• Linking between your sites
• Link Exchange
Medium Authority Backlinks
Those are the link people should spend more time to focus on building. Just one of those good links is worth 20-100 times more than the low authority backlinks previously mentioned.
• Guest posting with full credit.
• Blogrolls references.
• Good directories (Yahoo!, DMOZ)
High Authority Backlinks
Those are the best links you can think of! Any of those links is easily worth 1,000 low authority backlinks!
They are hard to get but they sure reward!
• News
• Editorial reference
• Credit Reference (widget/badges/etc…)
Keep in mind that you need links from many different sites, not many links from the same sites!
In Conclusion
If you really want results online, you must build quality inbound links from many different domains, not from just the same sites.

Q:- Outbound Links:
Outbound links in Google analytics
Google with “Google analytics” the web site statistics service offers a very important service to webmasters for free. The service is undoubtedly perfect for its price. There is a missing feature though that many webmasters wish they had; where do visitors go when leaving the website. Google has addressed this partially and you can add an onclick event in your outbound links (inside your anchor tag)
onclick="javascript:urchinTracker('/outgoing/example_com');"
I am saying that this is a partial solution because it would be tedious for people with websites that have more than say 100 pages to do this manually. Therefore I created this simple javascript solution that goes on each and every outbound link on you page and adds this click event. Here it is
function attachOnClick() {
var _B = document.domain;
var _A = document.getElementsByTagName("a");
for( var i = 0; i < _A.length; i++ )
{
if ( ( (_B != '' && _A[i].href.indexOf(_B) < 0) || _B == '') && _A[i].href.indexOf('://') > 0 )
{
_A[i].onclick = function(){
outlink = “/outlinks/”+this.href.substring(7) ;
urchinTracker(outlink);
};
}
}
}
attachOnClick();
You can save this in a javascript file analytics_report_outbound.js and then insert it in your page footer like this

Hope it helps.
How to tell what is a good neighbourhood or bad neighborhood ?







If you link to sites that are banned by Google for spamming, you are inviting the risk of getting banned for linking to a bad neighbor.

So first we should know that what is a bad neighborhood and how can we know that a site is a bad neighbor to link to before you get penalized by the search engines.

Bad neighbors are those websites who use unethical methods to get high rankings or are banned by the search engines for spamming. You should not link to a website if it uses unethical methods for achieving a high ranking in a search engine, spamming may work for them now but bet me it will not for longer periods. As soon, as search engines know that they are spamming they will banned and also the sites linking to that site may be penalized by lowering their rankings or even can be banned.

How the search engines understand that whether a site should be banned is a matter of controversy and those changes from time to time. Today a methodology may be ok, but tomorrow (in the next update) it may be considered unethical.

Google is one of the search engines that can classify sites as spam sites very quickly they can catch you as soon as you do it. If you exchange links with a site which has a PR 7 but it uses unethical methods so... what's going to happen, it may work for you now and you may also receive a PR of 6 but as soon as google catches that website. You may see your PR 0 in the next update.

You may heard of an ad network company, SearchKing. Their concept was to place text ads on sites that have a high PR score and use that PR as a way to gauge part of the value of the ad. An ad from a page with a PageRank of 7 cost more than an ad from one that had a PageRank of 6.

But, there was another effect of this network in Google's pagerank analysis system. When a site with high PR links to a site with low PR, a part of the importance is passed along to the site with low PR. Now when a high PR site feels another site worthy to link at because of the content, it is alright as it is the natural way to build PR. But in this case they were linking to poor quality sites against a payment and as a result in Google PR analysis, those sites were deemed as important one.

It was possible that after a certain period of time those not-so-worthy sites would have started to attain top ranks in the results, finally affecting the quality of the Google results. If they allowed this company get special treatment, the search results would get so messed up that they'd totally lose their relevancy after sometime. It was a threat to Google's successful business model.

Obviously, Google penalized the sites. SearchKing, the ad network site got a PageRank Zero penalty in the latest Google update. The main pages of the network of all hosted sites saw its PageRank reduced to half. These were the pages that had a high PR.

Their problem was that they were trying to sell and pass on the advantage of having a high PR to sites that may not be worth getting that importance.

So how do I classify who's a bad neighbor who's not?

We have already mentioned in this article some of the practices that are a reason for search engines to ban particular sites. But the “sins” are not only limited to being a spam domain. Generally, companies get blacklisted because they try to boost their ranking by using illegal techniques such as keyword stuffing, duplicate content (or lack of any original content), hidden text and links, doorway pages, deceptive titles, automatic-generated pages and etc. Search engines also tend to dislike meaningless link directories that conceive the impression that they are topically arranged, so if you have a fat links section on your site, double-check what you link to.

If you have outbound links to many different sites, such checks might take a lot of time. Fortunately, there are tools that can help you in performing this task. For instance, http://www.bad-neighborhood.com/ provides a tool that reports links to and from suspicious sites and sites that are missing in Google's index.