Off Site Optimization

Off-site optimization: Link building strategies
Link building is the most important element in high search engine rankings. Search engines count links to your site as a popularity vote. Search engines have grown smarter in recognizing link patterns, linking profiles, deep-linking, one-way and reciprocal linking strategies, etc.
Your links should be inbound one-way links with appropriate anchor text related to your site. They should also come from a site that’s related to the theme and content of your Website, or the link will be devalued. Who you link to matters as well. If your site links out to link farms (sites that’s only purpose is to host a large array of spam links) then you could be penalized for it.
Benefits of link building
Like I’ve said before, if content is king then link building is queen. I’m actually quite convinced that links are king. I’ve seen contentless (is that a word?) sites rank well just based off their link. Consider a link a vote in popularity. They key thing to remember is it’s not about the quantity it’s about the quality. Quality links alone can make your site rank well for your search terms without doing much else.
Consider the Google bomb of ‘Miserable Failure’. For years, up until just recently when Google finally assessed this matter, if you were to type ‘Miserable Failure’ into Google the first page that would come up is Bush’s page on whitehouse.gov. Nowhere on that site does it even mention ‘Miserable Failure’ but some pranksters linked to that site using the anchor text of ‘Miserable Failure’. Sure enough, whitehouse.gov was #1 for that term. Google has started catching on to this method of Google bombing, or mass-linking the exact same anchor text from a large number of multiple sites. This is why it’s important to vary your anchor text of your keywords and keyphrases when getting links from other sites.
Link Building Strategies
Reciprocal linking is pretty much a dying practice, but people still do it and some still swear by it. To do reciprocal linking what you should do is create a page on your site as a directory page to swap links with others. I would refrain from naming it “links” or something that search engines might catch onto really easily. Search engines don’t really condone reciprocal linking, but if you must then read on. You’re probably better off naming it “affiliates” or something similar. On your affiliate page create a directory of sites you’ve traded links with. You must make sure these sites are related to your niche or theme of your Website. Trading links with non-related sites is absolutely worthless. Linking to banned sites or link farms will hurt your TrustRank with Google as well.
To trade links with a Website look for a “links” or “affiliates” page on their Website. Sometimes they will have instructions on their site like how to link to them. Other times, you should just e-mail the Webmaster or owner directly in a professional manner. Do not use an automated program to find links and email the owners. These have a very low return rate of response. Be sure to have linked to them already before e-mailing them regarding a link exchange, and show them exactly where their link is.
To find your competition’s links go to Yahoo.com and type linkdomain:competition.com. All of their backlinks will show. You can then go through these and see what you have to do to get links from some of their best sources.
There are a few good directories to get links from and the rest are pretty much worthless unless they are related to your niche. Some of the better link directories are quite costly. I will share directories in a later post but for now know that directories like DMOZ (free), Yahoo!, Best of the Web, Business.com, and bCentral (currently not accepting new people) are quality directories to stick to. Other directories are generally link farms, and some even require reciprocation. I would highly suggest not doing that and I will explain why in the next section.
Link bait is an overused term basically meaning to offer something that people will want to link to naturally. Some common things to link bait with are informative articles, widgets, web applications, tools, or anything to lure someone in to your site. If others see it as beneficiary to them, then they will link to your site naturally. Informative articles can be bookmarked on social bookmarking or social news sites and spread like wildfire. If you land your article on the front page of Digg you can expect a surge of server-crashing traffic.
THE PROCESS
Search Engine Optimization (SEO) Process



Seo Process Search engine optimization process in 10 easy Steps
Search engine optimization process is simple to understand but difficult to follow these is the reason why 89% SEO companies fails to deliver. After proper selection of keywords one has to concentrate on SEARCH ENGINE OPTIMIZATION foundation.

Search engine optimization process in 10 easy Steps

1. Analyze who are your target customer’s.

2. Which group do they belong to example: children’s, Women’s, men’s , Industry

3. What keywords or phrase would they type into a search engine query box to find your website

4. After analyzing make a list of these keywords.

5. Those terms must be there on your website pages in form of text content

6. The title of the site should be simple and not full of keywords. It is one of the most important part of Search engine optimization. Title tags should be simple to understand. Title should always be simple and small. Never stuff keywords into your title, alt, meta tags.

• Example 1: Good title for http://www.urgentloan.net should be: Apply online and get 1000 USD in less than 48 hours: for Fast quick and urgent loan requirement.

• Example 2: Bad title: loan, loan usa, loan, loan in 48 hrs


7. The title of the site should be in title case:
• Example: Free Search Engine Optimization

8. The site should have a good description again keyword stuffing should be avoided. Description of the website should be such that it gives a quick info about what the site is all about.

• Example 1: Good description for Eshop selling “diamond rings” should be eshop Diamonds offer the top quality engagement rings, diamond rings and wedding rings. Order your diamond jewelry online and get free shipping worldwide.

• Example 2: Bad description : from $100 onwards rings for sale. This sentence has no meaning at all.


9. Internal pages should be named in keyword rich format

• Example 1: Good internal page for Loan company offering cash advance loan should be like http://www.urgentloan.net/cash-advance-fast-loan.html

• Example 2: Bad internal page for Loan company offering “cash advance loan” http://www.urgentloan.net/1215loanad.html and hence should be avoided.


10. Make sure that the landing pages give customers exact information.

• Example 1: when customer clicks on http://www.urgentloan.net/holiday-loan.html he should get information on how to get quick holiday loan.